Why Would a Company Invest Part of Its Treasury in Cryptocurrencies Today (5) ?
- BECTRA
- Apr 29
- 2 min read
1. The Human Factor: Train, Educate, Involve
Managing crypto-assets in a company is not just a CFO’s business. The entire team must understand and support the strategic direction being taken.
Recommendations:
Demystify the topic: Present crypto-assets as one asset class among others to reduce apprehension.
Organize hands-on workshops: For example, allow employees to create a demo wallet to become familiar with the tools.
Train HR and internal communications: These departments play a key role in change management and information dissemination.
2. Regulation in 2025: MiCA, DORA, and DAC8 Explained
The year 2025 marks a turning point in crypto-asset regulation in Europe, with the implementation of several major frameworks:
MiCA (Markets in Crypto-Assets): Requires stablecoin issuers to hold 1:1 reserves. More than 100 French crypto service providers (PSANs) are seeking approval.
DORA (Digital Operational Resilience Act): Strengthens the cybersecurity framework for digital infrastructures—a crucial step to protecting digital assets.
These frameworks aim to secure the market and increase confidence among economic actors regarding crypto usage.
3. Cryptocurrencies vs Term Deposits : A Strategic Comparison
Companies have several options for managing their treasury. Let’s compare two: term deposits and cryptocurrencies.
Term Deposits:
Security: Offer maximum capital protection with modest returns.
Accounting & Taxation: Straightforward and well-established procedures.
Corporate Culture: Reflect a traditional approach to financial management.
Cryptocurrencies:
Yield Potential: Can deliver significant returns, albeit with high volatility.
Accounting & Taxation: Require strong knowledge and adaptation to new regulatory norms.
Corporate Culture: Reflects innovation, digital fluency, and a forward-looking posture.
According to the ADAN 2025 study, 10% of French citizens own crypto-assets and 33% plan to acquire some this year.
Diversifying corporate treasury with crypto-assets may provide opportunities for yield and innovation.However, it requires careful preparation, team education, and continuous regulatory monitoring. By combining traditional financial instruments with digital assets, businesses can optimize their financial strategy while managing associated risks.
#CryptoBusiness#SmartTreasury#FinancialStrategy#CryptoAccounting#Finance2025#MiCA#Stablecoin#BlockchainBusiness#CryptoAdoption#FinancialInnovation
#CryptoEntreprise#TrésorerieIntelligente#StratégieFinancière#ComptabilitéCrypto#Finance2025#MiCA#Stablecoin#BlockchainBusiness#CryptoAdoption#InnovationFinancière
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