Why Would a Company Invest Part of Its Treasury in Cryptocurrencies Today ?

Cryptocurrencies: A Strategic Alternative to Traditional Investments

Companies today have several options for managing their treasury:

• Savings accounts and term deposits: Provide high security but low returns.

• Stocks and bonds: Offer moderate volatility with attractive potential gains.

• Gold and real estate: Serve as safe-haven assets, though they are less liquid.

• Private equity: Involves high risk but potentially high returns.

Cryptocurrencies, on the other hand, present the potential for substantial gains—balanced by a high degree of volatility.

Organizational and Cultural Impacts

Integrating cryptocurrencies into a company’s financial strategy can generate several organizational shifts :

• Accounting: Classifying digital assets requires adaptation to existing accounting standards.

• Taxation: Crypto-asset taxation is complex and may involve corporate tax (IS), VAT, and capital gains.

• Corporate culture: Embracing crypto enhances an innovative image, especially among Gen Z.

• Personnel: Adequate training is essential to ensure the team can manage and understand crypto assets.

• External stakeholders: A well-structured crypto strategy can inspire trust among banks, investors, and B2B clients.

The Rise of Crypto Adoption in Business

According to the 2025 report "Web3 and Crypto in France and Europe" by ADAN and KPMG, corporate crypto adoption has increased by 30% in 2025.

This trend highlights a growing interest in integrating crypto-assets into long-term corporate financial strategies.

Cryptocurrencies offer strategic opportunities for companies seeking to diversify their treasury.However, successful integration demands careful preparation, regulatory awareness, and team training.By combining traditional financial instruments with digital assets, businesses can optimize their financial performance while controlling associated risks.